VAQUEROS DE BAYAMÓN
2022 - Present
Social Media Manager, Head Photographer & Content Strategist
As part of the team behind the Vaqueros de Bayamón's digital presence, I led the content strategy from concept to publication. Between 2022 and 2026, the official page grew from 25K to over 110K followers, adding 86k new followers and generating over 162M impressions.
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Plan and produce the annual Media Day from start to finish, including concept development, logistics, and the interview questions for players and staff
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Define the look and feel of each season, creating a cohesive visual identity across all platforms
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Develop season and playoff video concepts, and write the scripts for each one
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Write the copy for the team's social media channels
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Generate, create, and publish content, including photography, to keep the fanbase engaged all year
CASINO DEL MAR
2025 - Present
Social Media Manager, Copywriter & Photographer
I manage Casino Del Mar's social media presence and content, from planning each month's content to producing and publishing it across their channels.
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Plan every monthly content creation session, from concept to execution
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Serve as the main photographer, shooting the content for the brand
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Work with the designers to develop and manage the content
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Write the copy for all social media content
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Select and plan the posts that go into paid advertising
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Manage the advertising budget in coordination with the ads manager
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Develop ideas and mood boards for the casino's commercials
EVERMOVE
Present
Social Media Manager, Content Strategist & Creator
As EVERMOVE's social media manager, I was trusted with creating the brand's online presence from scratch. I turn the brand's messages into photos, videos, graphics, and copy, and produce the content in monthly creation sessions.
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Take the information and messages the brand wants to communicate and bring them to life online
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Create the content for the brand: photography, video, graphics, and copywriting
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Plan and run monthly content creation sessions
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Manage the brand's social media channels
THE LINE
2025 - 2026
Social Media Manager, Copywriter & Photographer
I managed The Line's social media presence and content, from planning each month's content to producing and publishing it across their channels.
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Planned every monthly content creation session, from concept to execution
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Served as the main photographer, shooting the content for the brand
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Worked with the videographers to develop and manage the content
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Wrote the copy for all social media content
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Selected and planned the posts that went into paid advertising
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Managed the advertising budget in coordination with the ads manager
